Level 1, Curious
Amplitude
An amplitude is the number a qubit carries for one outcome, so a single qubit has an amplitude for 0 and an amplitude for 1. The chance of reading that outcome is the square of the size of its amplitude, so a larger size means a likelier click, and a minus sign on its own does not change the chance.
Keith wanted to rename them weights, on the grounds that weights sound friendlier at a party. Malcolm kept the sterner word, because the square is the part a newcomer forgets and a friendly name was not going to save it.